The Do’s and Don’ts of Selling Cannabis Seeds in your Hydroponic Store

It is no secret to the average cannabis enthusiast that hydroponic marijuana cultivation comes with a unique, unparalleled benefit for the growers.

When diving into the profitable cannabis seeds business niche, Canadian hydroponic store owners have a major advantage: recreational weed is fully legalized in Canada, unlike the still quite messy situation with marijuana legalization in the United States, as well as other countries around the globe.

Cannabis Seeds, Innovations, and Moneymaking: Is Hydroponics the Future of Marijuana Growing?

Above all, there is a lot, or to be more precise, A LOT of money in cannabis and hydroponics.

In the high-reward-high-risk cannabis industry that is inherently dependent on both legislation and technology, establishing a deeper understanding of the incredible benefits of hydroponic cannabis growing has reached all the way to classifying cannabis plants’ roots in a hydroponic system as to evaluate their ability to intake nutrients properly.

At the very start of this particular cannabis and hydroponics innovative project, Timothy Darrah, who is a Tennessee State University undergraduate, along with Ph.D. student Mahesh Rangu and their advisors Dr. Suping Zhou and Dr. Erdem Erdemir, managed to develop a system that can automatically take root images without ever disturbing the cannabis plant itself. The “hairier” roots were estimated to be able to uptake nutrients better than their “non-hairy” counterparts.

Now, you might be wondering what this particular example has to do with the best ways to sell cannabis seeds in your hydroponic store. The short answer is that it has plenty to do with selling “the magic beans,” as this example introduces the core essence of the future of marijuana and hydroponics.

The future of cannabis hydroponic growing is brighter than ever before, thus, opening up unprecedented business opportunities for the visionary hydroponic store owners, and especially those in Canada who are among the lucky ones to be blessed with being able to reap all the amazing business opportunities in the cannabis seeds sales niche long before their competitors globally can possibly do.

Ultimately, hydroponics is a mammoth-scale industry with an estimated market value of $21,203.5 million as of 2016. Furthermore, the market is expected to grow at an average of 6.5% CAGR (Compound Annual Growth Rate) (CAGR) year over year from 2018 and all the way to 2023. In the meantime, the Europian and Asian hydroponic markets are expected to grow at similar rates.

If we were to ever colonize Mars, hydroponics is sure to be utilized! While we could only assume that at some point in the future cannabis could be potentially cultivated outside Planet Earth, according to Brightfield Group recent reports, the cannabis market was estimated at $7.7 billion worth back in 2017, while the Compound Annual Growth Rate was said to be as high as 60%, adding up to a market valuation estimated to come in 2021 at the mind-bending $31.4 billion.

When combined together, the marijuana and hydroponic market stats shared above clearly outline a tendency that is no secret for some of the most highly respected cannabis experts and entrepreneurs: cannabis and hydroponics are made to complement each other. Therefore, hydroponics store business owners offering a fine and diverse selection of cannabis seeds available for sale are simply doomed to greatly increase paybacks.

Regardless of how perfectly well cannabis growing and hydroponics get along, there are some crucial do’s and don’ts that can help you bring your hydroponic store’s marijuana seeds sales to the next level.

#1 Do NOT ask your clients for sharing personal information. DO ask your clients to leave a review/referral/recommendation.

Asking your clients to share their email addresses or other useful information that can help you polish your marketing strategy to make sure that new cannabis seeds customers will turn into loyal customers of your hydroponic store is more than a brilliant move.

However, there is a high chance that customers may not feel comfortable with sharing personal information, yet this doesn’t mean that they won’t be willing to make your business a huge favor by leaving a review/referral/recommendation, or even by simply commenting and/or sharing something about their cannabis seeds shopping experience at your hydroponic store via their social media accounts.

According to a consumer review survey by BrightLocal conducted in 2018, 91% of all consumers aged 18-34 year reported trusting online reviews as much as they trust personal recommendations. In order to boost both cannabis seeds sales, as well as all other hydroponics and marijuana products-related sales, if a customer is to purchase a hydroponic system for cannabis growing, you can simply offer him/her free cannabis seeds as an exchange for your client leaving a review or sharing his newly purchased at-home hydroponic cannabis grow setup from your store on social media.

#2 Do NOT try to convince your clients on the benefits of growing cannabis at home. DO educate your clients on the fantastic ways to benefit from at-home marijuana growing.

Educating your potential customers on the benefits of at-home hydroponic cannabis growing is one thing while trying to convince them on these benefits is a whole other thing.

Remember, you are at one side of the rope, and your buyers are at the other side; the more you are trying to pull them towards your side through talking on the benefits of at-home hydroponic cannabis growing, the more you create tension that leads to customers feeling pushed towards completing a purchase. This type of tension confronts that part of conscious thinking which is in charge of making the best buying decisions, thus, minimizing your chances for success.

On the contrary, if you are to merely share valuable knowledge on hydroponic cannabis growing with your customers for free in a friendly and sincere manner, they are far more likely to trust you and to get eager to lay hands on any products your staff can recommend. It’s a very slippery line, so you’d better learn how to master the difference between providing useful, meaningful, friendly advice in the cannabis hydroponics niche vs. getting into that rather sales tone trying to convince a potential buyer to complete a purchase.

#3 Do NOT insist on hydroponic marijuana growing as being superior to growing cannabis in soil. DO highlight the strong sides of cultivating cannabis hydroponically.

Prior to the legalization of marijuana, growers would strive to keep their cannabis plants secret and safe, and so growing indoors hydroponically has truly helped a lot with this particular problem. Moreover, growing cannabis hydroponically can help conserve valuable soil, especially when taking into account the fact that soil can take decades to naturally replenish itself.

However, hydroponic cannabis growing is not superior to growing marijuana in soil, but it does come with some specific benefits that growers can reap, such as about 30% faster harvest, accompanied by about 30% greater yields. Hydroponics is a highly hygienic cannabis growing method, and it sufficiently limits pests-related issues, as well as nutrient deficiencies.

When training your staff on how to approach potential cannabis seeds buyers in your hydroponic store, make sure to focus on your staff’s knowledge of cannabis cultivation, in general, being upgraded, instead of making them act as some annoying robot-like sellers whose know-how in the niche only expands as far as your hydroponic store’s profit is concerned, as this is not the way to gain more happy customers, not at all.

#4 Do NOT train your staff on simply answering possible cannabis seeds-related questions as professionally and as strictly as feasible. DO train your staff to answer any cannabis-related questions in a warm, sincere, and friendly manner.

The cannabis culture has much to do with openness, sharing, caring, sense of community, a higher state of mind, sustainability, release, awareness, and sincerity. If you want to gain your customers’ genuine love and affection, and thus, turn them from random to loyal ones, you should be well-prepared on how cannabis customers should be approached.

Forget about those automated conversation starters or lines. It is all about being able to answer your clients’ questions and concerns in a warm, friendly manner, rather than trying to sound as strictly professional as possible.

#5 Do NOT focus on hydroponics and cannabis seeds sales alone. DO find a way to collaborate with other 420-friendly local businesses to boost sales.

The best way to expand your cannabis seed and hydroponics business in the era of mass communications is to think outside of the box. There are so many potential customers you can reach out to, but you have to take a step, or else, they may never really get to learn about what your business offers for their best cannabis’ sake.

Let’s assume that you have already managed to enjoy fantastic savings by purchasing cannabis seeds in bulk from a reliable wholesale seeds supplier in Canada.

The next big move to consider is how to get your hydroponic business’s name out there in the jungle of cannabis enthusiasts.

One of the shortcuts to doing so is to collaborate with other cannabis-friendly businesses that are not part of your hydroponic store’s competition, such as, for instance, local craft beer producers, or why not a wedding agency (psst, weed-themed weddings are the new BIG BANG among the hottest cannabis trends).

Partnering with other 420-friendly business can grant you access to a wide, new, already established audience, and moreover, this would be a mutually beneficial marketing strategy for both your hydroponic store business and the cannabis-friendly business you choose to cooperate with. Think of appealing discounts, special promos, or simply some fantastic tips that you can share for free to make your list of happy customers keep growing; the options are pretty much limitless!

The Bottom Line

The successful application of hydroponics has Brobdingnagian implications for the marijuana industry.

It’s truly valuable, useful, and nonetheless, highly educational, for just about anyone who consumes cannabis to be able to see practical examples of how hydroponics can and is applied in the real-world of cannabis cultivation, and this should be your number one starting point when mastering the do’s and don’ts of selling cannabis seeds in your hydroponic store.

The better you can show your clients the results of hydroponic cannabis grow, as well as the ease of the process, and ultimately, the broad range of hydroponic setups available to suit both newbies, as well as experienced cannabis cultivators, you are bound to bathe in sufficient paybacks from having marijuana seeds available for sale as part of your winning hydroponic business’ strategy.