Top 5 Marketing Ideas for your Cannabis Seed Business

Every commerce involved in the cannabis business niche can greatly benefit from a bunch of promotional ideas, coupled with effective marketing and smart utilization of social media for the purpose of boosting not only short-term but also long-term profit.

With recreational cannabis being legal in Canada as of October 17, 2018, it may seem like a no-brainer that selling marijuana seeds, or “the magic beans” as cannabis enthusiasts like to call them, can prove to be a successful business strategy bringing you high paybacks for years to come.

However, this doesn’t mean that your local cannabis business is to be deprived of facing a unique set of challenges.

Visibility, traffic, location, and nonetheless, proximity to other cannabis retailers make up for just some of the factors that can and will affect your marijuana seeds business marketing plan.

The Most Common Cannabis Marketing Mistakes to Avoid

One of the most common, and in fact, one the biggest marketing mistakes that many businesses tend to commit is trying to simply copy what the competitors do, while the smartest move is to do exactly the opposite.

Sure, you can learn a lot from your competitors’ marketing ideas, and nonetheless, from their possible mistakes.

However, what your business really needs to focus on is to do something that will make you stand out from all that noise out there.

With this in mind, the secret key to polishing your cannabis seeds business marketing ideas is not to strive to be better than your competitors at any cost but instead, to make everything possible to be different than your competition in this niche.

Another of the most common marketing mistakes is to assume that your customers do already know about your store, where it is located, as well as the fact that you sell cannabis seeds. The truth is, this isn’t always the case.

The thing is, it is fairly easy for business owners to fall into the delusion that since they have heard their business’ cannabis marketing messages over and over again, the same will automatically apply to their customers.

NO, your customers do not know your cannabis marketing message by heart like you and your team do.

Plus, there are always going to be new potential customers out there, yet if you don’t make the best use of social media to promote your business, and to make your marketing messages be heard from as many people as possible, it would be hard, if possible at all, to increase traffic, and/or to turn random customers to loyal customers.

Ultimately, the best way to boost cannabis seeds sales, apart from partnering with reliable wholesale marijuana seeds suppliers in Canada, is to simply stop delaying and get down to some sharp-witted marketing action.

Below are 5 effective marketing ideas for your cannabis seed business.

1. Incentivize New Clients

Wondering about the most brilliant ways to get a potential cannabis seeds buyer into your store?

To start with, it might be astonishing to find out how easy it actually is to attract more customers into your store by simply providing them with an incentive. You can give them the opportunity to learn something new and interesting about the cannabis seeds you have available for sale, such as, for instance, cool tips about growing cannabis in the winter (or in the summer, spring, or autumn, based on the current season).

Most importantly, no matter if you choose to offer free marijuana seeds for new clients and/or awesome discounts, your major goal should be lowering the entry barrier as low as possible for the purpose of attracting as many new buyers as feasible.

For example, you can offer a 50% discount on every second package of cannabis seeds purchased. Considering the fantastic savings businesses can enjoy when purchasing marijuana seeds in bulk, making big discounts to incentivize new clients will still bring sufficient profit to your budget. Just make customers feel that they are getting a really great deal, and you are sure to get more cash by alluring people to buy more, it’s that simple!

2. Establish Genuine Face-to-face Connection

Let’s face it: relying solely on social media to bring your cannabis seeds business to the next level is not the winning attitude to embrace. Indeed, it is easy to collect information about both existing and new customers using social media, however, this is a highly automated process.

In a world that is progressively becoming more and more automated, taking a personal approach is one of the best ways to boost sales. After all, buying decisions are emotion-driven, so working on an impersonal level will surely fail to grant your cannabis business the great success you have been looking forward to.

In local business environments, daily face-to-face connections are made by your staff with clients, and so you need to consider the creation of genuine personal connections as an essential part of your cannabis marketing plan.

Provided your personnel is well-trained on how to approach potential cannabis seeds buyers, as well as how to make them feel comfortable as to exchange their email address or phone numbers is the way to go. By making sure your staff is capable of addressing clients’ questions and concerns in a friendly and professional manner, focusing on benefits, features, and discounts, it should be fairly easy to sell.

3. Partner with other Local Businesses

It is amazing what partnering with local cannabis-friendly businesses can do for your best marketing performance’s sake.

Certainly, finding local 420-friendly businesses to collaborate with may be challenging based on different factors, such as the city and community you do business with, among others, but that doesn’t mean it is impossible.

Your best bet is to start by sourcing local businesses that compliment your business. Think of businesses that you can potentially partner with for giveaways that can drive awesome traffic to your store.

To illustrate this better, each business could get down to providing a prize of equal value. Next, both businesses would promote the contest/ giveaway on their social media platforms without paying for advertising, but simply organically.

Doing so will put your business in front of a warm and wide audience that does already adore a specific service that complements yours, yet simultaneously, it can quickly help you grow your online presence, boosting cannabis seeds sales in return.

A shortlist of local businesses that can complement your cannabis seeds sales model includes but is not limited to craft beer brews in your area of business residence, local sports bars, local wineries, 420-friendly yoga studios, and that’s just to name a few as to get your creative marketing juices flowing.

4. Collect Customers’ Recommendations and Reviews

Did you know that 86% of all consumers read local businesses’ reviews? What’s more, consumers tend to read at least 10 reviews before they feel your business offer is trustworthy enough to complete a purchase. Interestingly, 89% of consumers have reported reading business’ responses to reviews!

The fastest way for businesses to get new customers and greatly increase customers’ traffic, in general, including word of mouth and personal recommendations/reviews.

So, provided you want to increase the foot traffic to your store selling cannabis seeds, what you need to do is to create a system to not only solicit but also to encourage, as well as to further amplify and escalate referrals.

With this in mind, if your business does not ask for your happy customers to tell their friends about their fantastic experience with the marijuana seeds you have available for sale, then you are missing out on a LOT. Think about the ways you incentivize these happy customers to actually leave those much-needed recommendations, by simply making sure that you provide something exciting in for them.

Whenever a customer leaves a review and/or makes a referral, you have the chance to enjoy a double win-win. On the one hand, both the customer and one of his/her friends get a free gift or other types of special discounts. For your business, this means getting two sales instead of one, and more importantly, a potential new customer and a new potential online review. In the meantime, both people get a fantastic deal, and most importantly, some form of special experience from shopping marijuana seeds at your store.

Also, do not underestimate the power of sharing useful tips for growing cannabis. Ask people to post photos of their cannabis grow on their social media channels, and provide them with special offers for doing so. This is one of the best ways to get a review that also works as a pure advertisement and connects you with a wide and warm audience without you moving a finger or paying a team of marketers tons of money for implementing a successful business strategy.

5. Make the Most from Facebook Groups Cannabis Marketing

You have most probably heard the phrase that “Content is King.” Even though high-quality content can cost you a small fortune, especially if you are determined to make your cannabis seeds online business truly flourish and expand, every single penny you spend is worth it since there is really no better way to connect with your targeted consumer market.

However, there is yet another little-known way to greatly boost your cannabis marketing strategy, regardless of whether your marijuana seeds selling a business is mostly focused on the offline or online retail segment.

Just a day before cannabis legalization in Canada, Facebook officially announced the social media’s repeal on the ban on cannabis-related search results and pages.

With this in mind, provided you have a Facebook business page running, it can be a fantastic idea to make the best use of customized private Facebook Group as part of your winning weed marketing strategy.

Facebook groups populated with highly relevant cannabis content can generate a ton of conversation, and more importantly, engagement, among group members, without directly engaging the Facebook Group’s admin.

Highly relevant content and authentic engagement among users is exactly what Facebook wants, as a more meaningful conversation between users, instead of between users and the brand, is among the social media’s top targets in the following years.

And so, if you can give Facebook what it wants (essentially providing relevant cannabis content that can engage Facebook users), then instead of being restricted, the reach of your content will keep growing, bringing you high paybacks in return.