How to Sell Cannabis Seeds in your Garden Center the Best Way

Every single day, new, creative ways for advertising and marketing products, including but not limited to various campaigns and events, are conceived with the major goal of boosting profit for various businesses across Canada, and garden centers are no exception.

With the legalization of recreational cannabis that took place on October 17, 2018, the Canadian business landscape has changed forever, opening up never-seen-or-explored-ever-before horizons for substantial profit from selling cannabis products.

And since garden centers are the very place where gardening enthusiasts drop by shopping for a wide array of devices and tools, a rising number of garden center owners in Canada are looking into reaping the benefits of selling cannabis seeds to the eager marijuana grow enthusiasts out there.

The best way to sell cannabis seeds in your garden center can be summed down to embracing the right attitude towards the ancient cannabis plant.

Garden Center Business and Cannabis Seeds Sales: High Profits Start with a Positive Mindset

As mentioned at the very beginning of this article, innovative ways for advertising products and/or services are being developed on a daily basis, with each one of these ways supposedly being bigger and better than the one before.

But while larger companies can easily afford to hire agencies that can and will do most (or even all) of the tough marketing thinking for them, this is not the case with smaller companies.

When further taking into account that nursery and garden centers in Canada predominantly consist of micro and small business establishments, based on 2016 statistics shared by Gouvernement du Canada, a huge percent of garden center owners who want to take advantage of their right to profit from the cannabis legalization are faced with unequal competition with other business involved in the cannabis sales segment.

Ultimately, large companies can afford to spend millions of dollars on marketing, yet this doesn’t mean that garden center owner who falls into the category of micro, small or medium-sized business cannot greatly boost cannabis seeds sales, provided they are armed with the right know-how (and then again, with a healthy dose of creativity and enthusiasm).

Smaller businesses can have their voices heard, too, even though the era we happen to live in is one where bigger is generally thought to equal better, and more does never seem to equal enough.

The truth is, smaller businesses, including but not limited to garden centers, may find it quite difficult to compete with companies having the much-needed capital to invest in polishing their marketing strategy by partnering with various advertising and/or marketing agencies.

In fact, it would be fair to state that promoting products, and nonetheless, store merchandise, often tend to seem easier said than done.

But the thing is, with a little creativity (and a whole lot of in-house production), plenty of low-cost, extremely successful, and clever marketing strategies can be applied by garden center business owners in order to make their cannabis seeds business profitable and fruitful for years to come.

Yet apart from the marketing side of boosting cannabis seeds sales, there is the quite overlooked but utterly crucial “human side” of the coin, so to say. In other words, even the most advanced marketing strategy may fail to reach where good words coupled with a friendly attitude and genuine desire to help cannabis enthusiasts reach their goals as growers can.

Simply put, there is no better way for boosting marijuana seeds sales than embracing a positive mindset and appreciating the ancient cannabis plant from the perspective of a cannabis user.

Now, on the practical side, here are 4 tips to help garden center owners sell marijuana seeds the best way.

1. Select a fine and diverse range of cannabis seeds.

There are well over 100 cannabis strains categorized so far, even though we still know too little about the genetic background of the cannabis plant due to the ban on marijuana that deprived scientists of the opportunity to study the ancient herb in-depth for centuries.

While the science behind cannabis’ genetics is rapidly developing, promising to change the way we understand the precious plant forever, most of the cannabis consumers out there are interested in a rather more practical side of the green medication, and in particular, the opportunity to try out and enjoy different marijuana varieties.

With this in mind, selecting a fine and diverse range of quality marijuana seeds to sell in your garden store is the first step towards enjoying high paybacks.

2. Reap the benefits of partnering with wholesale cannabis seeds suppliers.

It almost goes without saying that wholesale partners can grant you access to fantastic savings when purchasing cannabis seeds in bulk, and this is a business opportunity you should better not underestimate.

Bulk cannabis seeds allow you to make awesome discounts and promotions to attract new customers and/or to convert new clients into loyal ones. Furthermore, since cannabis seeds are easy to store for up to 2 years without their quality being negative affected (as long as these are stored properly, of course), the benefits for garden center owners who succeed in establishing a fruitful relationship with wholesale retailers are bound to make up for a sufficient boost in profit from selling “the magic beans.”

3. Expand your cannabis grow know-how.

Every garden center owner knows painfully well how utterly important it is to be well-familiar with the growth patterns of the different plant species available for customers to purchase, and the case with cannabis is no exception.

The best way to sell cannabis seeds is to make sure you and/or your staff expand the cannabis grow know-how continuously, as to be able to give proper advice to the passionate growers who are to buy the “magic beans,” eager to enjoy a healthy, bountiful harvest.

Needless to say, the most successful way to get to know the cannabis plant better is the first-hand experience, so trying your green thumb at growing cannabis can turn out to be one of the shortcuts to coming up with even better ideas on how to sell marijuana seeds, all based on your personal growth experience with the herb that you can then share confidently with your garden center’s customers.

4. Talk to your customers about cannabis in an authentic, friendly manner.

One of the worst mistakes for any business involved in selling cannabis seeds is to speak with customers from a cold, distant perspective that sounds like conversation lines learned by heart rather than genuine respect for the green medication.

Remember, the cannabis culture is an amazing phenomenon. This culture is shared by literally anyone who consumes cannabis, as cannabis is not merely a medical or recreational tool but it is also a highly spiritual plant that somehow unites all users into a higher state of mind where fakeness and limiting factors melt away in favor of oneness, openness, and authenticity as if the whole world is interconnected through the invisible forces of global friendship, peace, and love.

With this in mind, when thinking about how to sell cannabis seeds in your garden center the best way, your winning business attitude on that matter is to talk to your customers about cannabis in an authentic and cordial manner, much as if you are speaking with a beloved friend of yours and not just with the average gardening bookworm. 

The cannabis seeds business niche in Canada keeps evolving, and for the garden center owners who are determined to keep evolving, too, selling marijuana seeds is a no-brainer but a long-anticipated jumpstart into a brand new, untapped business segment.