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Canadian online convenience store business owners are now progressively into offering their customers a rather unusual type of weed-to-be by selling cannabis seeds.
Even though an online convenience store does not really seem like the most logical place to purchase marijuana seeds at first, putting some more thought into the potential benefits for both online convenience store owners and customers alike should be enough to realize the untapped moneymaking potential of this particular business strategy.
As a matter of fact, since so many people are cashing in on the never-seen-before, unprecedented cannabis business opportunities of a lifetime, it is surely no wonder why there is a place for so many different types of establishments to rake in sweet paybacks.
Boosting Cannabis Seeds Sales: Ideas for Online Convenience Store Businesses
One little-known strategy for online convenience store owners to gain more from selling marijuana seeds is taking the best advantage of the “plus one more item” customers.
The “plus one more item” buying decision is directly related to the emotional parts of the brain rather than the logics-ruled segment of thinking. Apart from this brilliant business trick, online convenience store owners can profit big by trading with marijuana seeds using other of the witty tactics we have briefly listed below.
But first, let’s discuss how to boost profit through the “plus one more item” scheme.
How to Sell more Marijuana Seeds based on Consumer Attitudes
To start with, consumer attitudes are an amalgamation of consumer’s beliefs, feelings, and nonetheless, behavioral intentions toward a particular object, whether it be a product, a retail store, or a brand.
It is crucial for all of these three components shaping the consumer attitude to be viewed as an inseparable whole, as they are deeply interdependent, and it is only together that these components can genuinely represent the forces influencing the consumer’s reaction to a particular product, and hence, his/her buying decisions.
So, it is no secret that online convenience store customers consist of people who are into purchasing something convenient and of quite basic necessity, and who are also into shopping from the comfort of their homes and/or on the go, rather than losing precious time shopping around at physical stores.
Of course, there are people whose only shopping option, when faced with a severely stressful and busy schedule, is none other but online convenience stores. Then there are also people who cannot leave the house because of various physical and/or mental ailments, so shopping at an online convenience store is a wonderful option.
Now, with all of that being said, let’s fast forward to boosting cannabis seeds sale by taking advantage of the “plus one more item” scheme.
Research suggests that over 86% of consumers are willing to purchase one more item when shopping online, which happens at a very particular moment, namely, when already viewing their cart and preparing to press that complete purchase button. This is the exact moment when the customer’s feeling and beliefs about the products purchased have already played much of their part in shaping the buying decision, yet it is also the very moment when behavioral intentions are greatly enhanced.
Closely related with the Theory of Planned Behavior (aka TPB) that started all the way back in 1980 as the Theory of Reasoned Action in order to predict an individual’s intention about engaging in a behavior at a very specific place and time, the theory aimed to explain all the different behaviors over which people do have the capability of exerting self-control.
Quintessentially, provided the behavioral intentions are greatly enhanced as in the case with online convenience shop customers proceeding to checkout, the ability to exert self-control on further purchases is rather low. This is the sweetest time to grab your customers’ attention, and to give their buying enthusiasm a major boost by making use of, for instance, a simple pop-up bar offering cannabis seeds for sale at-depart. Because of the element of surprise (hey, not every average online convenience store across Canada has implemented this winning business strategy as of now!), people are even more likely to purchase a pack of the “magic beans,” additionally influenced by feelings and beliefs, and not merely acting based on behavioral intentions.
More Ideas for Online Convenience Store Business to Increase Cannabis Seeds’ Sales: The Wrap-Up
A short, crisp, and easy-to-digest list of other successful ideas you can implement in order to increase income-related with cannabis seeds sales include but are not limited to integrating Instagram/Facebook/Twitter where you can post about having marijuana seeds available for sale at your online convenience store, e-newsletters, leveraging user-generated content, capturing more email subscribers (for the record, according to stats shared by Forrester Research, email marketing contributes to 24% of revenue), and that’s just to get your creative business juices flowing!
How about rewarding your loyal customers and/or offering fantastic discounts to new cannabis seeds customers? Shopping for cannabis seeds online is easy, convenient, and discreet, and since every 5th Canadian has reported having consumed cannabis after the Cannabis Act came into force in October 2018, every fifth customer is a potential cannabis seeds buyer, so why miss out on the associated profits?!
Not the least, consider partnering with dependable wholesale cannabis seeds suppliers. First off, it is crucial to have access to a fine range of marijuana seeds to choose from when selecting the varieties you are about to sell at your online convenience store. Secondly, purchasing cannabis seeds in bulk is the best way to make the most from advertising and promoting “the magic beans” in order to grow your client based in this particular niche, as bulk seeds come at extremely affordable prices that leave you plenty of room to upgrade your business strategy in the long run. Last but not least, as the pot consumer market evolves literally every single day, and so does the pot industry, cannabis enthusiasts are becoming increasingly interested in trying to grow different cannabis varieties, from Indica-dominant to pure Sativa strains, and from highly THC potent to high CBD strains, among others, so you want to make sure to give them what they have been craving for if you want to enjoy high paybacks from marijuana seeds sales not merely in the short but also in the long run.