Does Your Hardware Store Sell Cannabis Seeds? If NOT, Here’s a List of your Potential Business Losses

If you are trying to improve hardware retail sales, one of the best ways to do so is by using public relations and advertising. However, you do need to start by revising your overall marketing plan, or else, you will remain stuck in an increase in short-term sales that fail to provide long-term stability.

When taking into account the legalization of recreational cannabis in Canada, hardware stores that do not sell cannabis seeds are deprived of a fruitfully profitable segment, thus, undergoing great business losses instead of fantastic business gains.

Quintessentially, hardware store owners eager to boost sales should start by segmenting their target consumer market based on the type of people who use hardware, so that you can provide different benefits to different customers, and in return, boost your bottom line income. With this in mind, your business is bound to suffer losses if you backslide on selling marijuana seeds, and hence, pretty much leave up to the cannabis growers market segment to your competitors.

But what is the true potential of the cannabis seeds sales market and what does it have to do with helping you gain more happy customers by segment, and nonetheless, sufficient paybacks in return?

Looking for More Reasons to Sell Cannabis Seeds in your Hardware Store? The Number of Cannabis Users Keeps Growing!

According to figures from the National Cannabis Survey, 5.3 million (or 18%) off Canadians aged 15+ years reported that they have used marijuana within the first three months after the Cannabis Act came into force.

It’s good to know that this percent was way lower before legalization in October 2018, and it was set at 14% of Canadians aged 15+ to have reported using cannabis a year prior to the legalization.

Now, what’s even more intriguing is that the quarterly survey showing initial data from the first three months of 2019 has firmly indicated that Canadians are swiftly into changing their cannabis purchasing and consumption habits.

According to Statistics Canada, an estimated 47% of Canadian cannabis users (or in other words, about 2.5 million Canadians) have bought marijuana legally in the first quarter of 2019, the number rapidly growing from an estimated 23% (or 954,000) Canadians to have bought cannabis products during the same quarter a year ago.

Actually, this rise is not a big surprise when taking into account that non-medical cannabis use was illegal back in the first quarter of 2018, yet more importantly, the figures do showcase an ongoing tendency that is only bound to keep expanding: more and more people across Canada are into using and purchasing cannabis legally, and in the following decades, numbers are set to grow at a rapid pace.

While many business experts are competing in coming up with insights based on the still newly born cannabis industry in Canada and the latest business trends in the niche, the visionary business owners are already setting their marketing plan for success by partnering with reliable wholesale cannabis seeds suppliers.

The Potential Business Losses for Hardware Store Owners NOT Selling Marijuana Seeds

Let’s face it: with or without cannabis seeds available for sale, your hardware store can rake in sufficient paybacks, as long as you make sure to cater to your consumer target market’s needs in the best way. Yet considering that cannabis is now legal in Canada, it does feel quite awkward and totally deprived of any common business sense not to have marijuana seeds available for your customers to enjoy.

1. The stigma is slowly but surely brought to an end.

Cannabis consumption is still far away from being as socially acceptable as, for instance, getting married (for the record, though, cannabis-themed weddings are becoming a thing). But without any doubt, the associated stigma is steadily becoming a thing of the past, and people are eager to take the best advantage of what the ancient cannabis plant has to offer for their health, well-being, and nonetheless, entertainment.

The mere fact that your hardware store sells cannabis seeds is like a golden stamp that makes your business stand apart from the rest by giving your customers an opportunity that is actually their most sacred right as intelligent human beings: to grow a precious herb with multiple beneficial uses from seed without having to fall victims to the ugly, outdated stigma that ruled society for too long.

How come you can possibly expect for your hardware store to turn into a place where people step into confident and happy, turning from seldom to loyal customers, all ready to purchase the tools and supplies to enhance their lifestyles, if you don’t grant them access to one of the most amazing tools for leading a better, healthier life in every meaningful way: the tiny cannabis seed?

2. Legal cannabis sales are expected to rise.

Back to the succulent portion of stats shared by Statistics Canada’s latest survey published in May 2019, it is not merely cannabis sales that are steadily on the rise after legalization, but legal cannabis sales are expected to rise, too.

38% of cannabis users told Statistics Canada that they have bought cannabis illegally during the first quarter of 2019. And if this percent seems rather high, 51% of Canadians reported having purchased weed illegally just a year earlier.

Unlike other cannabis products, such as cannabis flowers, cannabis smoking devices, and edibles, just to name a few, selling cannabis seeds has a major benefit: a single cannabis seed has hundreds of possible uses after being successfully germinated and the crops are finally harvested.

Yet this doesn’t mean that the illicit cannabis seeds market in Canada is deprived of sufficient income. But the thing is, unlike purchasing cannabis flowers illegally, when purchasing cannabis seeds, customers want to be sure that they won’t end up dealing with a low-quality product. It’s not cool to consume a cannabis flower of poor-quality, however, growing a cannabis seed of poor-quality is a real nightmare, as it is a waste of time and energy going on for months just to end up bitterly disappointed.

Considering that people shop from hardware stores because of these type of stores offering reliable and promising solutions to their needs, it should go without saying that customers will always prefer to purchase their “magic beans” from your store legally than to risk facing the mishaps related to purchasing seeds from the illicit market.

3. Growing cannabis has much to do with the DIY spirit.

It is no secret that DIY enthusiasts make up for a dominant percent of your hardware store’s clientele.

Part of the DIY enthusiasts do have some experience with home improvement projects, and there are also veterans in the art of DIY, while others are still newbies. It is pretty much the same as the level of experience of different cannabis growers.

All in all, growing cannabis is intricately related to the DIY spirit. And it is exactly because of this why your hardware store can literally bathe in sufficient paybacks from selling marijuana seeds! There are multiple ways to engage more DIY enthusiasts into purchasing more from what your store has to offer, including but not limited to marijuana seeds but diversity is key. No cannabis seeds on your hardware store’s menu = lack of diversity.

Ultimately, it is about offering added value to each of your target consumer market segments, whether it be through an instructional newsletter, popular DIY ideas sharing, or new product demonstrations. And with this in mind, the wholesale cannabis seeds proudly featured by Vancoast Industries do come in readily-available packaging that provides the exact bits of DIY grow information that matters to your customers, so you can focus on enjoying increased sales rather than feeling stuck into how to offer added value to the cannabis growers market segment.

Cannabis Seeds Sales Gains for Hardware Retail Businesses: Final Notes

Certainly, as time goes by, you will be able to understand better the driving force behind your hardware store’s clientele cannabis seeds buying decisions, which is one more reason why you should not deprive your business model of profiting big in the long run.

For instance, you can survey your customers by asking them to list what they like the most and what they like the least about your cannabis seeds menu. It is merely and simply a matter of time before you can feel for yourself that selling “the magic beans” has little to do with selling any other tool, as these tiny seeds offer huge benefits to both users and retailers.

The hardware store owners who are still lacking behind in the ongoing battle for making the most from the rapidly growing cannabis consumer market in Canada should either make peace of mind with the idea of losing delicious potential gains, or they should use a healthy dose of business motivation and get down to profiting by selling cannabis seeds as soon as possible.