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As a rule of thumb, having a fine and diverse selection of cannabis seeds available for your customers to choose from is a shortcut to enjoying high profits from selling “the magic beans.” Growers who have some former experience with cannabis cultivation are typically not at all difficult to convince on buying marijuana seeds, especially in the case your online or offline store has a comfortable atmosphere that greatly enhances the buying decision.
However, whether it comes to convincing a newbie marijuana enthusiast of the benefits of growing marijuana from seed or a client who seems to have a hard time deciding whether or not it is worth buying cannabis seeds from your store, a handful of proven psychological methods for convincing customers to purchase are sure to be of your best assistance.
1. Start the conversation with a positive note.
Needless to say, the first impression matters a lot, and especially when it comes to such a stigmatized topic like cannabis.
With this in mind, you want to help your clients feel at ease to ask you just about anything since it is often the case that customers may feel shy off from asking anything cannabis seeds and growing related unless you help them sense a comfy, relaxed, laid back ambiance.
And in fact, as cannabis use has much to do with heightening one’s perceptions in terms of mentality and spirituality, those “vibes” you share with the client as soon as he/she enters the store are crucial to establishing a winning cannabis seeds sales business model.
It can be a great idea to ask the client about his/her well-being at the very moment you get to introduce yourself, but do so naturally and non-intrusively. Just a friendly reminder that you genuinely care about your customers’ needs, and that you are there to help if needed is enough.
For online cannabis seeds retailers, your website’s content will play the part of the mighty conversation starter that can easily make or break your game, so it goes without saying that you need to collaborate with wordsmiths who do not only understand how to use the power of words but who also happen to truly understand the cannabis culture.
For the record, an experiment conducted among waiters revealed a whopping 27% increase in tips when the conversation is started with a positive comment.
2. Forget about those readymade conversation scripts.
Living in an era of massive social media-lizing, people have become lonelier than ever before, which is the bitter irony of the otherwise super social world we happen to live in.
With this in mind, no matter if it comes to running a successful online cannabis seeds sales business or a physical store selling marijuana seeds, you really need to forget about prewritten kind of replies and/or type of content.
Your words have power – they do – and it is an immense power that isn’t solely limited to the exact sentence that comes out of your mouth but has so much to do with the energy you put into it. For online cannabis seeds sellers, this energy can be transmuted by using natural wording that appeals to your target consumer market, and not some fancy, complex terms that make you seem way too distant to your audience.
For offline cannabis seeds retailers, just make sure you avoid unnatural, way too fluffy conversation scripts. Just act natural, as this is another extremely valuable aspect related to the cannabis culture.
Ultimately, customers are more willing to buy provided they establish some form of an emotional relationship with their consultant (or in the case of online cannabis seeds retailers, with the content).
However, building such a relationship is quite impossible to be accomplished if the consultant is into a prepared conversation scenario. To illustrate this better, you can’t simply slap your clients with some outdated, automated lines, such as “Did you know we have the best-selling Indica seeds available at our store,” as doing so further accumulates tension on the buyer-seller end of the rope. It would be much more appropriate to simply go with the flow of the conversation, based on the uniqueness of your client’s needs and preferences instead of being pushy and/or try to rush the whole thing.
3. Discretion is your secret weapon for boosting sales.
Even though the Cannabis Act coming into force has finally legalized recreational marijuana in Canada, it is very hard for the ruthless stigma that has been deeply embedded in people’s consciousness through years of anti-cannabis talk to be wiped off in the blink of an eye.
Because of this, it is extremely important to make your clients trust you, and this means not merely helping them feel at ease as soon as they start roaming your store but it also means elegantly letting them know that the privacy of any of the personal and financial bits of data they share with you when purchasing cannabis seeds is your top priority.
4. Reap the benefits of loyalty programs.
It goes without saying that happy customers come back, but it would be much more appropriate to state that they are highly more likely to do so if you ask them to.
Because of this, loyalty programs are a brilliant way to convince your customers (think of “asking” = indirectly alluring) to purchase cannabis seeds not only as one-time shoppers but also on a regular basis. After all, you will reward them for their loyalty, and in return, the customers’ loyalty will reward your business.
It is crucial to think like a customer when you are down to building your loyalty program. Feel their needs, try to spend a day in their shoes. What is it that matters to a cannabis grower? What is it that a cannabis grower craves for?
5. Attract first-time cannabis seeds, buyers, by offering special discounts.
Okay, people LOVE free stuff, and you don’t need to look at the crystal ball to tell this, right? Well, then make it work in your best cannabis seeds business favor!
One of the fantastic benefits of collaborating with wholesale cannabis seeds suppliers is that you get to enjoy incredible discounts on bulk marijuana seeds, so you can raise the chances of turning a random customer into a loyal one and/or convince first-time seeds, buyers, to complete a purchase, by making them a special discount. You are still bound to rake in sufficient paybacks, even when making special discounts to your clients, simply because purchasing marijuana seeds in bulk grants you plenty of room to play with prices without losing profit.
Don’t be afraid to be creative, too. The power of social media can do wonders for boosting cannabis seeds sales, and basically, regardless of whether you have a decent budget to spend on marketing or not, you can make the power of social media work in your best favor equally well. Just stay consistent and patient, and trust the process.
6. Email marketing software
Who says that face-to-face conversations are the best way to convince potential customers to purchase cannabis seeds?
Email remains a rather inexpensive way to reach your audience, as long as you have some email addresses collected. By the way, a smart way to collect some extra emails is to make your customers opt-in to your website’s coupon and/or special deals on selected cannabis seeds.
The key to making the most from your email marketing strategy of convincing customers to buy marijuana seeds is to ensure that you only send them the information they need. Things like marijuana growing tips, strain reviews, and why not ways to make use of harvested cannabis flowers, among many other topics, are sure to drive cannabis enthusiasts’ attention towards your business’ cannabis seeds deals, so it’s a sweet, double win-win without much of a fuss.
7. Rational vs. Emotional
You don’t need a Ph.D. in marketing to know that when a client asks you a question about the product’s benefits, you need to be well-prepared on how to answer in the most professional and friendly way.
But then again, all things cannabis-related are deeply intertwined with the cannabis culture, and the cannabis culture has little to do with rationality but so much more to do with emotionality.
And since a buying decision is, ultimately, emotions-driven, make sure to emphasize on the positive emotions that purchasing cannabis seeds will bring to your clients.
Objective arguments may work for sales related to other cannabis products but when it comes to selling marijuana seeds, you simply want to be as genuinely emotional as possible. For example, there is a huge difference in talking about the COST-EFFECTIVENESS of at-home cannabis cultivation, ooops, about the JOY of at-home cannabis cultivation. Did you sense the emotions brought up by mentioning cost-effectiveness vs. joy? That’s the right direction to focus your marijuana seeds sales business strategy towards!
Convincing Potential Customers to Purchase Cannabis Seeds: The Takeaway
Last but not least, whenever you fail to convince a potential customer to buy marijuana seeds, do never ever complain about a slow sales month. A slow sales month actually gives you space and time needed to get more creative, to tap deeper into the cannabis seeds sales business niche, and ultimately, to revamp your winning marketing strategy.
Remember, it is merely a matter of time before you get more happy customers in the door, for as long as you have a fine and wide selection of high-quality cannabis seeds available for sale, the best argument you will ever need to enjoy more and more sales, in the long run, are the satisfied growers that will come back for more of the “magic beans,” spreading the word and helping you bathe in fantastic, earnest paybacks for years to come.